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商品編號： UV8776 出版日期： 2023/08/30 作者姓名： Chatterjee, Sayan 商品類別： Other 商品規格： 13p 再版日期： 地域： 產業： Broadcasting and streaming media industry;Media, entertainment, and professional sports 個案年度： -
商品敘述：
As of 2023, Netflix is the largest streaming-video provider. However, it faces increased competition, as well as slower growth in subscriptions, which have caused it to reconsider its past practices. This case describes the history of Netflix''s business model and the antecedents that have led it to make some significant changes-the most important of which is an ad-supported subscription option. It is also engaged in cost-cutting measures, discouraging password sharing, and even making a small foray into video gaming. This case is suitable for a capstone strategy course or an advanced elective in competitive strategy at the MBA level. It has been used by MBAs and executives (both in the United States and in Europe) in classes covering strategic management.
涵蓋領域：
Advertising;Algorithms;Customer retention;Data management;Debt management;Global marketing;Leveraged buyouts;Marketing analytics;Mergers and acquisitions;Pricing strategy;Social media
相關資料：
, (UV8777), p, by Sayan Chatterjee
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